Lio Spiegler : thinking+strategy+creative

Cake drive 2011

2011-10-24T13:16:00.000-07:00

Another cake drive e-card for Xmass 2011.

Enter the Environmeent

2011-07-20T15:11:00.000-07:00

Logo design for a new music project. it's warm, it's inviting, it's magical.

more I-playTV

2011-07-08T12:25:00.000-07:00

another funny spot for I-playTV with the great Asher suss. small budget but great enthusiasm.
Director: Lio Spiegler DP: Shmuel Hoffman

Launching TetrisTV

2011-07-08T09:36:00.000-07:00

With a license from Tetris, a new casual gaming channel popped up and needed a commercial. I have to say that Tetris brand managers proved to be frozen in time circa 1980 but the spot turned out ok nonetheless.
Creative Direction: Lio spiegler. 3D: Alexander M. Vinson

I-playTV

2010-12-16T09:22:00.000-08:00

This is a new brand of casual games that DishGAMES have launched. We used the quirky looking Asher Suss to lead the campaign, which included a TV spot, a video banner, and a flyer to Customer Service Reps. Director: Lio Spiegler Sound: Patrick Lamarca Makeup: Fumi Nakagawa Post: Lio Spiegler

Christmas bake sale

2010-12-13T10:28:00.001-08:00

Clickable - people

2010-09-23T09:39:00.000-07:00

Clickable wanted to up their people-friendly personality. They wanted a clean look with a touch of type and motion design. This is one piece of out 3 videos that you can see on their site at clickable.com
Creative Director: Lio Spiegler,
Camera: Dan Sharnoff,
Sound: Patrick Lamarca,
makeup: Fumi

Viral business cards

2010-06-09T14:02:00.001-07:00

Concept and copy for the back of a business card of a European company creating viral videos for clients.
Design: Juice

Hunting Trails 2

2010-05-26T12:21:00.001-07:00

Same cute animals, same desire to shoot them. New landscapes.

Credits: concept, copy, design, animation
VO: Mike Hand
Sound: Assaf Spector

DishGAMES - Customer Service Reps.

2010-05-26T11:24:00.000-07:00

These are two pieces that went to the rep centers, encouraging them to promote the game service when talking to subscribers.

Credits: design and copy

Flyer, front & back

Rep. center Poster

Drops of Consciousness III

2010-05-06T08:19:00.000-07:00

The third audiovisual installment in the remarkable recovery story of Noa Guy.
check her blog here.

Baking Spree

2010-05-05T18:15:00.001-07:00

An email invitation to custom cakes by Kim.

Ripped

2010-05-03T13:30:00.001-07:00

I just found this older clip I did for a brand that was in development but never actually made it to the shelves. I like the soundtrack and the simplicity of this language.

Makari de Suisse

2009-09-22T18:05:00.000-07:00

With a limited budget, we created a series of clean and inviting product videos promoting the brand.
The online campaign was led by the beautiful Lola Jimoh.

Credits: concept, copy consulting, production, direction, camera, editing, on air graphics.
Make up by Romell Duresseau. Wardrobe by Ludget Delcy.

Makari, Milk

Makari, Serum

Hunting Trails

2009-07-02T06:52:00.001-07:00

How to promote a hunting game without hurting any animals.

credits: copy, storyboard, animation, editing

DishGAMES - it's another tournament

2009-03-26T16:27:00.000-07:00

DishGAMES have stepped up their efforts to attract players to their cash prize tournaments. This is the latest spot I created for them.

Kidos Computer

2009-02-21T16:35:00.000-08:00

A recent video product tour for a cool new startup. you can check their website at:

www.kidoscomputer.com/video

Skip*Hop

2008-08-07T21:02:00.000-07:00

Another fun project for skip*hop brand of baby and parent accessories.

Clickable

2008-07-25T10:04:00.000-07:00

online product tour in 3 chapters

Real Estate Project - Lodz, Poland

2008-05-02T18:14:00.001-07:00

Arts of the World

Arts of the World is an attempt to rebrand the huge area of downtown Lodz, Poland, to turn it into a center for arts and commerce. The area, bordered by four famous streets, is equal in size to lower Manhattan and includes structures and streets which are representations of the five major art branches: Music, Drama, Literature, 2-dimensional art, and 3-dimensional art. Each is essentially a sub-brand of the Arts of The World Master Brand, manufacturing as it were its own products to sustain its existence. The task was complex as it entailed creating an organization to handle this immense job, while establishing the information hierarchy and creating all the communication vehicles for the project. And all throughout, we had to keep the local residents of the city in clear focus. To make things tricker, the first product launched by the Drama sub-brand, was a collectible denim brand endorsed by David Lynch.

Project launch - Concept Ad

Denim Brand logo
Back pocket artwork

Button made of recycled metal from the site

Inside pants artwork

Inside pants artwork detail - area map

PSA

2008-05-02T18:09:00.000-07:00

This is an old PSA I designed right after 9.11.

303E 33RD - Real Estate Project

2008-05-02T17:55:00.000-07:00

Two Juice Brands

2008-05-02T17:38:00.000-07:00

King's Juice

Kraves Juice - Exploratory

Skip*Hop

2008-05-02T15:55:00.000-07:00

Target Video

Xmass greeting card

Massify.com - intro video

2008-02-13T07:59:00.000-08:00

Print Ad

TV- Dish Games

2007-10-07T11:05:00.000-07:00

Banner Ads

Business Cards

2007-09-23T12:09:00.001-07:00

Shore Fire Media- Identity

2007-09-23T12:05:00.000-07:00

Exploratory

Final Identity

Brooklyn Shaman Healer- Identity

2007-09-23T12:02:00.000-07:00

On-air branding

2007-04-15T17:55:00.000-07:00

I've done some wonderful work with NY based Flying Machine.
2 excellent re-branding projects had to do with SKY Italy and the Sports Channel in Israel. Enjoy.

SKY Italy:

Sports Channel, Israel:

TOMCAR

2007-01-05T16:24:00.000-08:00

TOMCAR

Tomcar is the first truly all-terrain vehicle. It’s what happens when Hummer and Mini have a baby.
It’s the iPod of dune buggies.

For more information about Tomcar visit their webiste www.tomcar.com

VF- Curvation

2007-01-05T15:48:00.000-08:00

Curvation

VF Intimates charged us with leading the launch of its first new brand in over fifty years, one for the Full-figure Intimates category. Through the process of distilling its Brand Soul, we identified the negative tone of the category’s language toward its consumer (plus-size, full-figure) and chose “curvaceous” to define her instead. Along with a new category, a new promise was born: sensual & liveable intimates for the curvaceous woman. We tapped entertainment powerhouse, Queen Latifah, and named her Curvation’s first lady. Led by our curvaceous spokesperson, the new attitude quickly translated into sales well beyond projected expectations in the first year and paved the way for expansion into a Curvation Megabrand.

Full project included Brand Soul, Naming and Brand Body including logo and identity, Brand Communications including Packaging, POS, Website, and Print Campaign, Launch Event Branding, Marketing Collateral, On-going Brand Shepherding

Video

HBO

2007-01-05T15:45:00.000-08:00

HBO

Certain projects call for a straightforward reincarnation of a brand in one form of communication or another. In this case, HBO requested a corporate ad that they could use to make various announcements by the company to its affiliates, and the professional film and television community. We came up with a modern yet neutral umbrella look that could be easily adapted to communicate different messages while reflecting the positioning of the HBO brand within the industry.

Full project included corporate Print Ad templates, 3D logo

SOS Food

2007-01-05T15:41:00.000-08:00

SOS FOOD

SOS FOOD made informing the public their mission and charged us with getting their message through to a jaded NY audience. To us, the strategy was clear; shake the dated tabloid image people usually associate with any type of activism. We created a visually controversial campaign to support the hard-to-swallow facts. The clean and intelligent graphic identity also translated to promotional collateral and web presence. The campaign proved that with the right idea you can arouse people to action, even die-hard New-Yorkers.

Full project included Brand Soul, Basic Identity, Outdoor campaign, Postcards

American Stock

2007-01-05T15:28:00.000-08:00

American Stock

Almost 60 years ago, Americans mechanics returned from the war to an inhospitable market. They did what they knew best, rolled their sleeves, and built cars. In their spare time, they raced moonshine around the countryside and raced on the track in what would become one of America's favorite national sports.American Stock was the brand we developed to help promote awareness for this fantastic period in American history through documentaries and collectible merchandising that’s a notch above.

Full project included Brand Soul, Business Development, Packaging, Web Presence + eComemrce site, Print communications, Product Design, Marketing Collateral

Fashion

2007-01-05T15:21:00.000-08:00

Mercedes-Benz Fashion Week (now Olympus FW)

We set out to brand the union of a strict automotive brand with an emotionally unstable fashion entity. The challenge lay in creating a new brand that would deliver fashion values to Mercedes-Benz while generating awareness and relevance for industry icon and IMG subsidiary 7thonSixth. Our branding process produced a comprehensive Brand Modus document that revealed the new brand in detail; from MBFW’s distinct Brand Soul and values to a highly detailed Brand Body complete with a style guide for seasonal branding of the tents. With the help of that work, the brand has expanded its operations to LA while it continues to generate value for both ‘parents’. In NY, the work has laid the foundations for the current relationship with Olympus.

Full project included Brand Soul, Brand Body, Event Branding, Print and outdoor advertising, Signage, Website, Marketing Collateral, On-going Brand Shepherding

Entertainment

2007-01-05T15:09:00.000-08:00

Entertainment

Makor is one of the largest performance venues on the upper west side. Roulette is an experimental theater in Soho. Both institutions commission design work to promote their various shows.

Full project included posters and postcards

Drops of Consciousness II @ the Roulette theatre

Drops of Consciousness I @ the Roulette theatre

Israeli Rock Concert @ Makor

Video Games

2007-01-05T15:05:00.000-08:00

Stacked with Daniel Negreau

The challenge with the Stacked poker franchise was to attract poker veterans that are new to the video gaming world while remaining cool to avid gamers: using the imagery and lingo of the sport but sticking out on the shelf. Daniel Negreanu is one of the top poker players today but visually he looked like a malnourished Rumanian kid. From a creative standpoint we had to turn him into the kickass bluff master that he is around the table. The game was sold in to all the national retailers almost a year before launch time and was sold out on its release.

Full project included Brand Soul, Packaging, POS, Marketing Collateral, Advertising and alternative communications, buyer presentation

Barbie Collectibles

2007-01-05T15:01:00.000-08:00

Barbie Collectibles

Following a steady decline in sales and awareness, Mattel decided to rebrand their Barbie Collectibles brand. We were invited to analyze the brand and make recommendations on every aspect of its being. The Brand Modus we developed presented recommendations for a renewd Collectibles brand; from Brand Soul to product manufacturing to distribution all the way down to a launch print campaign and local initiatives. Roll out is scheduled for next spring.

Full project included Brand Soul, Brand Body, Brand Behavior, Brand Communications and Internal Alignment tactics

"Matkonim Meulim"

2007-01-05T14:45:00.000-08:00

Josh Strauss, Documenter

In 2007 Josh Strauss published his first photography book documenting the migration stories and ethnic recipes of Israelis who were born in the Diaspora. The book first appeared in Hebrew and international translations are currently being produced.

Full project included book and jacket design

Kérastase

2007-01-05T14:38:00.000-08:00

Kérastase

A European subsidiary of L’oreal, Kérstase’s has defined its Brand Soul in the company’s HQ in France. Our challenge was to translate it into engaging Brand Communications for the US market. In addition to developing their entire collateral package, we came up with a clever ‘menu system’ that allowed their sales force to customize the POS components and other marketing collateral for each hair salon based on its size, architecture and specific needs. The combination of the two ensured an accurate and powerful representation of the brand in large complexes
as well as in tiny salons.

Full project included Brand Soul, Marketing Strategy, POS, Marketing and sales collateral and interactive presentation

ink&co website development

2007-01-05T14:30:00.000-08:00

concept & design